Natura is the first publicly traded B Corp, focusing on beauty and personal care products. It was founded in 1969 in Brazil and it's the parent company of the Natura & Co holding group — which includes three other key players in the beauty industry: Aesop, Avon and The Body Shop.

Natura distributes more than 2,000 products across eight segments: fragrances, cosmetics, skin treatments, sun creams, hair care, soap and body washes, deodorants, and shaving creams. Their manufacturing commitments include 100% vegan products made from natural origin ingredients from the Amazon forest, without any animal testing practices, packaged in sustainable containers and under a neutral carbon footprint.

In its 2050 Sustainability Vision report, the company committed itself to "generating positive, economic, social, environment, and cultural impacts, delivering value to our entire relationship network across the businesses, brands, and geographies in which we operate by means of our products, services, and sales channels." And they measure their impact across three pillars: (1) how their products are produced, (2) their network of consumers, employees, consultants and communities, and (3) their organizational governance and management.

Natura's manufacturing practices are driven by the primacy of purpose to generate benefits for the community, their stakeholders and the planet. They have adhered to numerous certifications and standards to both safeguard and promote their sustainable practices.

Natura considers its supply chain integral to its mission and is committed to driving positive social and environmental impacts across their suppliers and manufacturers. The main impacts of Natura's production model are concentrated in the extraction and production of ingredients and packaging, followed by the use phase that demands water and energy for rinse-off products, ending with the post-consumer phase of disposal and waste management issues.